SMS marketing is a hidden gem in the advertising world. Yes, it may sound fancy, maybe even a bit mysterious, but trust me it does work and has been proven to work!

You see, as a business – whether a startup looking to win many hearts out there or an already established business in Kenya looking to communicate with your existing customers — bulk SMS will help you establish that bridge you’ve been looking for. It will allow you to get your name out there in a second.

Don’t believe me? Well, here are some fun facts: Think about it — when was the last time you forgot to check your phone in a day? If you are like me, I bet you check it every few minutes (not even hours). A

According to research, an average person usually checks their phone about 85 times a day. Yes, you heard that right — 85 times! And we are only talking about around 64% of the population, considering that’s the number of people who own at least one mobile device.

Cell Phone Statisitics - HubTech Kenya

Believe me now? Let’s dive into 7 benefits of bulk SMS in Kenya or SMS marketing.

Benefits of SMS Marketing/Bulk SMS in Kenya

  1. Instant Delivery

You probably know this already — sending an SMS is as fast as lightning (probably even faster). This means that you will pass your message right into the purses or pockets of your subscribers within seconds. Now, compare this to other advertising strategies. You will agree with me — SMS marketing is simply matchless!

  1. Sensational Open Rates (Compared to Emails)

Do you know that SMS messages are opened a cool 98% when received? Well, if you didn’t, now you do! Compared to emails, where people send messages they are not familiar with to spam folders, bulk SMS Nairobi give you a guarantee that a good number of people will receive your message — whether it’s a new product you are offering in the market or incredible discounts planned.

  1. Increase Customer Engagement

There’s this misconception that many people have that text messages can only be useful when sending discount codes and reminders. Well, we beg to disagree — SMS marketing can be used for so much more.

You see, when you send timely messages, you can engage your customers in a way that the social media or email can’t achieve. You can offer them rich media content, including personalized selections, games, and any other important detail for your company or business.

  1. Helps You Learn About Your Customers

There’s no better way to undertake surveys than using the SMS channel. If research is anything to go by, we wouldn’t be wrong to say that a good number of people usually respond to surveys done via SMS than many other channels. And do you know what the greatest thing about it is? The response time is usually five minutes or less!

  1. Amazing Conversion Rate

Most advertising strategies involve casting the net wide, hoping to get some fish (customers) in the process. For SMS marketing, the end goal is the same, but the model is different! You only send SMS to target customers whom you believe could be interested in what you offer. If your objective is to give discounts, rest assured that there will be some people who will call back and actually buy your products or services. That’s the beauty of SMS!

  1. Cost Effective

Bulk SMS fees are affordable to any business. And frankly, using this marketing strategy doesn’t cost you a fortune as is the case with other ads, say Facebook ad spot. You just get a quote from HubTech, and you are good to go.

If you are just starting out and need to get your brand out there, SMS marketing will be a cost-effective, yet efficient option to make your early advertising goals a reality.

  1. Easy to Track

When it comes to marketing, you need to know what’s working for you and what’s not. This allows you to easily adjust your campaigns and improve on where you had gone wrong. SMS marketing allows you to easily analyze and track your efforts and how you are performing. You can track conversion rates, open rates, and deliverability rates. If many people opt-out (which is very common), you can know the numbers and offer even better deals.

Final Words

You see, I wasn’t exaggerating — even research shows that SMS marketing is the real deal in this modern business world. With the changing landscape in digital marketing, you need to utilize the most effective channels to reach your customers, and bulk SMS Kenya happens to be one of them.

Don’t know where to start? Well, don’t worry — that’s why we are here. HubTech offers incredible Bulk SMS rates, helping you utilize your SMS marketing to the fullest. Whether you are in Nairobi, Mombasa, or anywhere else in Kenya, we can help you reach your customers out there with the best bulk SMS Kenya. Contact us today for a free quote!